Marketing Archives | World Branding Forum

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Chivas Regal has introduced The Chivas Fight Club and named middleweight champ, Gennady Golovkin, campaign ambassador. Chivas Regal has unveiled The Chivas Fight Club. Themed...

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Featured Marketing News

Aldo Shares the Love with Global Influencer Push

Anisha Kapoor

July 24, 2017July 24, 2017

Aldo has created a unique influencer campaign, which rallies its global #AldoCrew community through an engaging ‘love’ concept. Aldo has unveiled its new creative direction with...

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Featured Marketing News

Wella Renews Style Focus with Christian Wood Deal

Deborah Joy Peter

July 21, 2017July 22, 2017

Wella has named Christian Wood its celebrity stylist ambassador; his unique lens and elite clientele will help propel the brand forward. Wella Professionals has named...

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Featured Marketing News

Sephora Opens Boston Studio on Newbury Street

Anisha Kapoor

July 21, 2017July 22, 2017

Raising the bar for personalised client services, Boston has become home to the smallest Sephora concept store to open in North America. Sephora has rolled...

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Featured Marketing News Videos

Smirnoff Stars Ted Danson in Quirky Vodka Campaign

Deborah Joy Peter

July 19, 2017July 20, 2017

Smirnoff has introduced a campaign featuring Ted Danson in a video series that celebrates the vodka giant’s ‘Made in America’ heritage. Smirnoff has forged a...

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Featured Marketing News Videos

Natural Light Drinks to Marisa Miller Collaboration

Anisha Kapoor

July 19, 2017July 20, 2017

Anheuser-Busch light pilsner brand, Natural Light, has launched its #Miller4Natty ad campaign featuring supermodel, Marisa Miller. Natural Light, the original light pilsner by Anheuser-Busch,...

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Featured Marketing News Videos

Johnnie Walker Revs Up with #JoinThePact in London

Deborah Joy Peter

July 17, 2017July 18, 2017

Johnnie Walker partnered with four racers to launch #JoinThePact at London F1 Live and collect 250,000 commitments in line with the push. In line with...

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Featured Marketing News

Burger King Serves Up Chicken Parmesan Sandwich

Joshua Hughes

July 14, 2017July 14, 2017

Burger King has added to its menu the Chicken Parmesan Sandwich, which will feature at participating restaurants across the United States. Burger King has introduced...

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Featured Marketing News

Pottery Barn Unveils Updated Store Concept in Seattle

Anisha Kapoor

July 13, 2017July 13, 2017

Pottery Barn, under Williams-Sonoma, has opened its new University Village store in Seattle, which offers fresh designs and free solutions. Pottery Barn has re-opened its...

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Industry Marketing News

Colangelo Elevates Alyson Tardif to Firm President

Deborah Joy Peter

July 12, 2017July 16, 2017

The DAS Group of Companies has promoted Alyson Tardif to the leadership position of President at marketing agency, Colangelo. The DAS Group of Companies, a...

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Featured Marketing News

Skechers Unwraps Perfect Fit for Girls with Shopkins

Anisha Kapoor

July 11, 2017July 17, 2017

Skechers has introduced a back-to-school line for girls, which features a design collaboration with Shopkins and Moose Toys licensing deal. Skechers has launched a back-to-school footwear...

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Featured Marketing News

Air France Gets in on The San Francisco Marathon Action

Deborah Joy Peter

July 10, 2017July 11, 2017

Air France has returned as official airline partner of The San Francisco Marathon, and will be a part of its fortieth anniversary festivities. Air France...