Featured Archives | World Branding Forum

August 12, 2016August 12, 2016

Hilton Launches Edinburgh Carlton Property

Olivia Pearce

Newly opened by the group, the Hilton Edinburgh Carlton is located at 19 Northbridge, Edinburgh, EH1 1SD, United Kingdom. The Hilton Edinburgh Carlton has launched,...

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Canon India Celebrates Kids with Support a Life

Anisha Kapoor

August 12, 2016August 12, 2016

The effort furthers the Canon India corporate philosophy of Kyosei, which means ‘living and working together for the common good’. Canon India has launched the...

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Nike Aims Basketball High with Unlimited Together

Joshua Hughes

Consumer activations by Nike have rolled out in Los Angeles, London, New York, Paris, Rio, Sao Paolo, Shanghai, and Tokyo. Nike has launched a new film...

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Samsung Grows Home Appliances Biz with Dacor

Olivia Pearce

The Samsung takeover marks the group’s investment in said industry, expanding its portfolio to include ultra-premium home appliances. Samsung Electronics America has entered into a...

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Burger King Adds Tex-Mex Flare with Whopperrito

Deborah Joy Peter

The new Burger King offering goes nationwide after a recent local debut, and will feature at participating restaurants from 15 August. Burger King has put...

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Weber Shandwick Beefs Up Tech with EVP Hire

Anisha Kapoor

The leadership appointment by Weber Shandwick will see Wayne Hickey advise clients across the firm’s North American portfolio. Weber Shandwick has welcomed on board Wayne...

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Bottletop Takes British Fashion to Rio’s Olympics

Deborah Joy Peter

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Luxury fashion marque, Bottletop, has launched a design collection featuring intricate hand craftsmanship set to display at the Olympics. British-rooted luxury fashion brand, Bottletop, has...

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Auckland Castle Picks AMV BBDO and Siegel+Gale

Joshua Hughes

AMV BBDO and Siegel+Gale have been appointed to lead the rebrand initiative surrounding Northern England’s Auckland Castle. Auckland Castle Trust has picked AMV BBDO and...

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Diageo Rebrands U.S. Beer Business with Name Change

Anisha Kapoor

The group’s new name will convey the brewing credentials of Diageo label and its commitment to the broad category of premium beer. Diageo is changing...

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Hyatt Regency Danang Celebrates Hoi An Heritage

Olivia Pearce