Featured Archives | World Branding Forum

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The Nissan Leaf journey saw the purely electric car cruise through Italy, Spain, Germany, Norway, Scotland and France for an epic adventure. Nissan Leaf...

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Advertising Featured News

UGG Slips into Fall Street Style with Hailey Baldwin

Joshua Hughes

August 25, 2016August 25, 2016

Depicting a modern UGG aesthetic, Baldwin stars in a photo series set against the quintessential Californian backdrop of Venice Beach. UGG has teamed up with...

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Aloft Unlocks the First Voice Activated Hotel Room

Thomas Ng

August 25, 2016August 25, 2016

On top of temperature, lighting, music, and concierge control, the Aloft offering lets one to browse the internet, check the weather, and more. Aloft, under Starwood Hotels,...

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Branding Featured News

Skechers Performance Celebrates Matt Kuchar Win

Olivia Pearce

August 25, 2016August 25, 2016

Sixty set their sights on competing at the Campo Olimpico de Golfe. The Skechers Performance ambassador was the only American to win. Skechers Performance is...

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Branding Featured News

British Airways Warms Winter with Chambery

Olivia Pearce

August 24, 2016June 13, 2023

The British Airways twice-weekly service to Chambery begins on 16 December, with the city serving as a gateway to key Alpine ski resorts. British Airways...

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Featured Marketing News

Sears Canada Revamps Brand and Retail Concept

Deborah Joy Peter

August 24, 2016August 24, 2016

The biggest logo transformation in 32 years, the design features a font with a fresh take on the maple leaf to signal a redefined Sears...

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Advertising Featured News

Breakfast at Carl’s Jr. Beefed Up with Steak and Eggs

Joshua Hughes

August 24, 2016August 24, 2016

The Carl’s Jr. Steak, Egg & Cheese Breakfast Biscuit and Burrito are now available at participating locations across the United States. Sister restaurant chains, Carl’s...

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Ogilvy PR Appoints Global Communications Leader

Anisha Kapoor

August 24, 2016August 24, 2016

Jennifer Risi will global strategic media relations and assumes leadership of all communications for the Ogilvy PR brand globally. Ogilvy PR has promoted Jennifer Risi (pictured)...

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Nike Enhances Nike+ Run Club App Capabilities

Thomas Ng

August 23, 2016July 24, 2017

The Nike feature lets athletes cover more ground with an adaptive coaching engine that begins with a runner’s fitness level and goals. Nike has launched an...

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Advertising Featured News

Old Spice Unveils New Partnership with Von Miller

Joshua Hughes

August 23, 2016August 23, 2016

As Official Deodorant and Body Wash of the NFL, both Old Spice and the Hardest Working Collection celebrate legendary protection for men. Old Spice has...

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Branding Campaigns Featured News

UGG Does Fall with Rosie Huntington-Whiteley

Olivia Pearce

August 23, 2016August 23, 2016

Running throughout the holiday season, the UGG push features a five-part video series featuring iconic style and Rosie Huntington-Whiteley. UGG, a division of Decker Brands,...

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Branding Featured News

Gevalia Kaffe Debuts Fresh Special Reserve Line in US

Deborah Joy Peter

August 23, 2016August 23, 2016

Owned by The Kraft Heinz Company, Gevalia Kaffe, has launched a new Special Reserve line of coffee for America featuring four varieties. Gevalia Kaffe, under...