Featured Archives | World Branding Forum

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Ogilvy PR has appointed business development expert, Dan Goodman, to Senior Vice President of Business Development for North America Ogilvy PR has named Dan Goodman its Senior...

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Featured Marketing News

Hyatt Regency Opens First Colombia Hotel in Cartagena

Deborah Joy Peter

December 8, 2016December 8, 2016

Hyatt Hotels has expanded the brand’s Latin American footprint with the debut of its inaugural property in Colombian city, Cartagena. Hyatt Hotels has launched a...

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Branding Featured News

Aussie Hands Laura Polko Brand Ambassadorship

Olivia Pearce

December 8, 2016December 8, 2016

Procter & Gamble haircare brand, Aussie, has officially named Laura Polko its ambassador to deliver tips and how-to videos on its products. Aussie, a Procter...

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Casio Debuts Baby-G’s Hello Kitty Collaboration Model

Thomas Ng

December 8, 2016December 8, 2016

Available at Macy's and select department and fashion apparel stores, Casio has released its Hello Kitty collaboration model for Baby-G. Casio America has moved to...

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Advertising Featured News Videos

Adapt Pharma Names McCann Health Canada AOR

Joshua Hughes

December 8, 2016December 8, 2016

Canadian pharmaceutical brand, Adapt Pharma, has named McCann Health the agency of record for its Narcan Nasal Spray product. Global healthcare marketing agency, McCann...

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Branding Featured News

The Luxury Collection Sees Europe Expansion with Five

Olivia Pearce

December 7, 2016December 7, 2016

The Luxury Collection is expanding its brand presence across Europe with two London locations and three in Paris, Cortina, and Yerevan. The Luxury Collection, under...

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Advertising Featured News Videos

Crayola Explores Animation to Introduce Fun Characters

Joshua Hughes

December 7, 2016December 7, 2016

A first-time project, the animated Crayola characters will feature across the brand’s communications, promotions, and product packaging. For the first time in its 113-year history,...

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Featured Marketing News

Dentsu Aegis Taps Sports and Entertainment in Canada

Anisha Kapoor

December 7, 2016December 7, 2016

Dentsu Aegis has acquired Canadian consultancy, S&E, a leading sponsorship group specialised in sports and entertainment. Dentsu Aegis has acquired Canadian sponsorship consultancy, S&E Sponsorship...

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Advertising Featured News Videos

Kids Foot Locker Stars Kyrie Irving in Holiday Spot

Joshua Hughes

December 6, 2016December 6, 2016

The new Christmas push by Kids Foot Locker stars Kyrie Irving. The spot features the latest Nike footwear, apparel, and accessories. Kids Foot Locker has...

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Branding Featured News

Rosewood Hotels Sets Sights on Mexico for Mandarina

Olivia Pearce

December 6, 2016December 6, 2016

Rosewood Hotels expands its presence in Mexico with the upcoming debut of Mandarina, a luxury location slated to premiere in 2019. Rosewood Hotels & Resorts...

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Featured Marketing News

Zachary Prell and Naadam Launch Exclusive Range

Deborah Joy Peter

December 6, 2016December 6, 2016

The Zachary Prell + Naadam cashmere collection includes sweaters, scarves, hats, and gloves while available through the brand’s website. Global menswear fashion house, Zachary Prell, and cashmere...

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Porter Novelli Beefs Up North American Leadership

Anisha Kapoor

December 6, 2016December 6, 2016

Porter Novelli has made two senior appointments, naming Erin Osher MD for Seattle and Colleen Connors SVP, North America talent leader. Public relations group, Porter...