Thomas Ng, Author at World Branding Forum

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WestJet customers will now be able to communicate their questions, comments, and requests to the brand via Facebook and Twitter. WestJet has effectively activated a...

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Featured News Social Media Technology Videos

Honda Takes the Wheel with #PhoneDownEyesUp

Thomas Ng

April 21, 2016April 21, 2016

Featuring six 20-second videos, the aim of the #PhoneDownEyesUp social media push is to promote safer driving habits amongst motorists. Honda has launched a social...

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LG Switches on Super UHD TV Technology for Canada

Thomas Ng

April 18, 2016April 18, 2016

Electronics giant, LG, has carefully designed and fitted the display panel with in-plane switching to allow best-in-class viewing. LG has rolled out its newest line...

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News Technology

PayPal Grabs UK Shoppers with Online Credit Facility

Thomas Ng

April 14, 2016April 14, 2016

For purchases executed digitally, PayPal consumers can apply for interest-free credit even with transactions valued at £150 or more. In the UK, PayPal has given...

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Featured Marketing News

Lysol Finds a Hero in Larter as Brand Ambassador

Thomas Ng

April 12, 2016April 12, 2016

The actress has signed on as spokesperson for Lysol Disinfectant Spray and will represent the brand in a nationwide campaign. Lysol, an RB brand, is...

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Huawei Debuts P9 in London with New TVC and Global Ambassadors

Thomas Ng

April 7, 2016June 16, 2016

The new commercial stars Hollywood icons Henry Cavill and Scarlett Johansson, Global Product Ambassadors for the Huawei P9 series. Created in collaboration with Leica and...

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Featured Marketing News Videos

SodaStream Adds Sparkle to April Fool’s with Bjornsson

Thomas Ng

April 4, 2016April 4, 2016

The holder of Europe's ‘Strongest Man’ title, the actor was chosen by the water company as the ambassador for said push Sparkling water brand, SodaStream, has...

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Featured News Public Relations Social Media

Weber Shandwick Beefs Up with Facebook at Work

Thomas Ng

March 30, 2016March 30, 2016

According to the firm, the enterprise-wide engagement comes on the heels of a successful pilot programme which began in late 2015 Weber Shandwick has adopted...

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Princess Cruises Goes Mobile with Places to Sea App

Thomas Ng

March 24, 2016March 24, 2016

An industry first, it was developed by creative agency, Goodby Silverstein & Partners, and designed for Android and iOS devices Princess Cruises has released a new...

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Branding Featured News

The Luxury Collection Gives The Liberty $11m Makeover

Thomas Ng

March 22, 2016March 22, 2016

Once home to several notorious inmates, the location now features 298 accommodations re-imagined by interior designer, Bill Rooney The Luxury Collection, under Starwood Hotels &...

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Essence Elevates Nick Byrd to Global CFO Role

Thomas Ng

March 17, 2016March 17, 2016

Effective immediately, he will continue to work out of Essence's San Francisco office and reports to Global CEO, Christian Juhl Global digital agency, Essence, has promoted Nick Byrd...

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Marketing News Technology

Gain Theory Beefs Up with Twin Appointments

Thomas Ng

March 15, 2016March 15, 2016

The global marketing foresight consultancy has named Earl Potter Senior Partner, Client Development Lead and Jayne Oh Client Engagement Director Potter’s new commission will see...