Deborah Joy Peter, Author at World Branding Forum

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Church’s Chicken has signed Volunteer Chicken on as a franchisee; the latter will open 10 Tennessee restaurants over the next five years. Church’s Chicken is set...

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Featured Marketing News Videos

Safilo Enhances Eyewear Production with 3D Printing

Deborah Joy Peter

November 3, 2016November 4, 2016

Safilo has stuck a partnership with Stratasys; the eyewear giant will use 3D printing for several key brands like Carrera, Dior, and more. Global eyewear...

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Featured Marketing News

DoubleTree by Hilton Checks into Fort Smith

Deborah Joy Peter

November 2, 2016November 2, 2016

The new DoubleTree property boasts 255 guestrooms across a nine-story, atrium-style hotel marked by a waterfall cascading into the lobby. DoubleTree by Hilton, has unveiled...

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Finn Partners Names Arielle Pinsof to Health Practice

Deborah Joy Peter

November 1, 2016November 1, 2016

Finn Partners has named Arielle Bernstein Pinsof as Partner in the agency's Health Practice; she will be based at the Chicago office. Communications group, Finn...

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Holiday Inn Perth Reopens after $25 Million Makeover

Deborah Joy Peter

October 31, 2016October 31, 2016

The Holiday Inn revamp includes the upgrade of seven and 181 conference and guestrooms, the addition of five rooms, and more. Holiday Inn, under InterContinental...

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Featured Marketing News

Ghd Jazzes Up with Olivia Culpo Ambassadorship

Deborah Joy Peter

October 28, 2016October 28, 2016

Olivia Culpo has been appointed as the newest ambassador of ghd, in that she will use her social media following to drive brand engagement. Premium...

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Featured Marketing News Videos

Huggies Spreads Love with No Baby Unhugged Project

Deborah Joy Peter

October 27, 2016October 27, 2016

Huggies, under Kimberly-Clark Baby, has launched No Baby Unhugged to offer hospitals grants through its volunteer hugging programmes. Huggies has launched No Baby Unhugged to...

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Featured Industry News

FleishmanHillard Beefs Up Business Development

Deborah Joy Peter

October 26, 2016October 26, 2016

FleishmanHillard strengthens global business development with Della Sweetman’s appointment as Chief Business Development Officer. FleishmanHillard has named Della Sweetman Chief Business Development Officer. Other appointments include Mariana Deal as MD,...

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Featured Marketing News

WestJet Elevates Travel Care with Virtual Assistance

Deborah Joy Peter

October 25, 2016October 25, 2016

For its Owners Care campaign, WestJet created a new spot featuring three virtual assistants who help a family on their Hawaiian vacation. WestJet has unveiled the...

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Featured Marketing News

UGG Adds Flair to Fall with Andreea Diaconu

Deborah Joy Peter

October 24, 2016October 25, 2016

UGG has brought its global women’s ambassador, Rosie Huntington-Whiteley, and Andreea Diaconu together for the brand’s fall campaign UGG has brought together the brand’s first...

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Ketchum West Names Two New Associate Directors

Deborah Joy Peter

October 21, 2016October 21, 2016

Ketchum West veterans, Suzanne Maloney and Kevin Oates, have been appointed Associate Director for San Francisco and Los Angeles. Ketchum West has made two fresh senior...

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Featured Marketing News

British Airways Increases Capacity for Germany

Deborah Joy Peter

October 20, 2016October 20, 2016

British Airways is ushering in the winter season with bigger aircraft and additional flights for travellers planning a trip to Germany. British Airways is providing...