Deborah Joy Peter, Author at World Branding Forum

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As part of its marketing efforts for the CR-V SUV, Honda has created a digital campaign to spotlight pet adoption through Carlos PenaVega. Honda is...

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Colgate Brushes Up on Smile with Radiant Optic White

Deborah Joy Peter

March 1, 2017March 1, 2017

Colgate has released a new toothpaste formula called Radiant by Optic White via a partnership with beauty specialist, Mario Dedivanovic. Colgate has rolled out the latest...

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Hard Rock Creates Mediterranean Getaway in Malta

Deborah Joy Peter

February 28, 2017February 28, 2017

Hard Rock International is in the midst of setting up its third European resort, with the upcoming Malta-based hotel slated to launch in 2020. Hard...

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Huawei Dials into Canada with the P10 and P10 Plus

Deborah Joy Peter

February 27, 2017February 27, 2017

Huawei is launching its P10 smartphone range in Canada through nationwide partnerships with Rogers, Fido, Bell, and Videotron. Huawei is introducing the new P10 smartphone line...

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MWWPR Hires Heather Wilson to Head Crisis Management

Deborah Joy Peter

February 24, 2017February 24, 2017

Heather Wilson has joined MWWPR, where she will helm its crisis and issues management practice as Executive Vice President and MD. MWWPR has hired Heather...

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Hyatt Regency Opens Mexican Paradise in Guadalajara

Deborah Joy Peter

February 23, 2017February 23, 2017

Hyatt Regency has expanded its portfolio in Mexico with the debut of a brand new luxury property in Jalisco’s capital city, Guadalajara. Hyatt Hotels Corporation...

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UK’s MuLondon Reveals Reimagined Brand Identity

Deborah Joy Peter

February 22, 2017February 22, 2017

Organic skincare brand, MuLondon, has unveiled a new brand identity, which highlights its products’ updated packaging and seals of approval. MuLondon, a producer of artisan...

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Finn Partners Names Group VP for Global Healthcare

Deborah Joy Peter

February 21, 2017February 21, 2017

Finn Partners welcomes the latest addition to its global healthcare practice with the appoint of Geralyn LaNeve as Group Vice President. Finn Partners has appointed...

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Buenos Aires Tourism Authority Runs Free Gastro Tours

Deborah Joy Peter

February 20, 2017February 20, 2017

The Buenos Aires Tourism Authority strategy celebrates the city’s designation as 2017’s Ibero-American Capital of Gastronomic Culture. The Buenos Aires Tourism Authority is introducing free...

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Clarks Refines Old Classic with Nature IV Invention

Deborah Joy Peter

February 17, 2017February 17, 2017

Global shoemaker, Clarks, has breathed new life into its Nature portfolio with the release of the latest addition to said collection. Clarks has moved to...

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Macy’s Sparks Urbane Flare with Designs by Yigal Azrouel

Deborah Joy Peter

February 16, 2017February 16, 2017

Macy's has launched a new range dubbed YYIGAL. Created by Yigal Azrouel, it features tops, faux leather motorcycle jackets, and more. Macy's has unveiled a...

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Canadian Pacific Names Brooke Henderson Ambassador

Deborah Joy Peter

February 15, 2017February 15, 2017

Transcontinental railway group, Canadian Pacific, has added to its talent roster with the naming of Brooke Henderson as ambassador. Canadian Pacific has appointed three-time LPGA winner...