Deborah Joy Peter, Author at World Branding Forum

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Global convenience-retail chain, 7-Eleven, has set foot in Vietnam, with the country’s first store slated to open in Ho Chi Minh City next week. The...

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Costa Rica Entices Travellers with Choice Campaign

Deborah Joy Peter

June 6, 2017June 6, 2017

The Costa Rica Tourism Board has rolled out a new campaign with the United Nations World Tourism Organization and CNN in five markets. The Costa...

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Porter Novelli Arms DC and Seattle with New Leadership

Deborah Joy Peter

June 5, 2017June 5, 2017

Porter Novelli has amped up its North American leadership with the appointments of Tara Greco and Eric Villines in DC and Seattle. Porter Novelli has added...

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Design Featured News

MyKronoz Introduces ZeTime Hybrid Smartwatch

Deborah Joy Peter

March 24, 2017March 24, 2017

Swiss wearable brand, MyKronoz, will present ZeTime, the first fully hybrid smartwatch at the prestigious watch show, Baselworld. Swiss wearable label, MyKronoz, is scheduled to...

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Pantene Unveils Gold Series Spot Starring Jillian Hervey

Deborah Joy Peter

March 23, 2017March 23, 2017

Pantene has released a new advertisement starring ambassador, Jillian Hervey, to spotlight its Gold Series range for African American hair. For the next chapter of...

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Gillette Venus Softens Her Shave with ComfortGlide

Deborah Joy Peter

March 22, 2017March 22, 2017

Gillette Venus has released its ComfortGlide razor for women, which features three scents namely Freesia, White Tea, and Vanilla Crème. Gillette Venus has launched ComfortGlide,...

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Maltesers Rolls its Light Side into the United States

Deborah Joy Peter

March 21, 2017March 21, 2017

Mars Chocolate North America has launched Maltesers in the United States and is using a marketing campaign to support the premiere. Mars Chocolate has launched...

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Y&R Promotes Emir Shafri to ECD Role in Malaysia

Deborah Joy Peter

March 9, 2017March 10, 2017

Y&R has elevated Emir Shafri to Executive Creative Director for Malaysia. He is one of Southeast Asia’s leading creative innovators. Y&R has appointed Emir Shafri (pictured)...

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Sleep Inn Debuts Designed to Dream Look in Ohio

Deborah Joy Peter

March 8, 2017March 9, 2017

Choice Hotels has opened its first reimagined Sleep Inn property which features a design upgrade to capture business and leisure travellers. Revealing the brand’s evolved design concept,...

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Shiseido Americas Beefs Up with JWALK Acquisition

Deborah Joy Peter

March 7, 2017March 7, 2017

Shiseido Americas has taken over creative agency, JWALK, to deepen its digital and creative strength across all consumer touchpoints. Shiseido Americas has acquired JWALK, an...

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Tourism Toronto Charms Travellers with Canada’s Downtown

Deborah Joy Peter

March 6, 2017March 6, 2017

Tourism Toronto has created a push which debuts in the United States to introduce tourists to the different views that define the destination. Tourism Toronto...

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Essence Hires Jon Taylor to Spearhead Data Strategy

Deborah Joy Peter

March 3, 2017March 3, 2017

With its latest global practice in place, Essence has named Jon Taylor its Global Director of Data Strategy. He is based at the New York...