Anisha Kapoor, Author at World Branding Forum

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The Stella Artois campaign entails partnerships with Hollywood's Hilary Duff, Bombas & Parr, and performance creator, Juliette Campbell. Stella Artois has started a summer campaign designed...

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Featured Marketing News

Jack Daniel’s Whiskey Launches Inaugural Global Barrel Hunt

Anisha Kapoor

June 23, 2016June 23, 2016

The event supports Jack Daniel’s 150th anniversary of the Lynchburg-based distillery dedicated to the production of its Tennessee whiskey. In conjunction with the 150th anniversary...

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Featured Industry News

Cannes Lions Presents Day Four and Lions Innovation

Anisha Kapoor

June 22, 2016June 22, 2016

Creative Effectiveness, Design, Outdoor, PR, Product Design, and Digital Craft winners were named, and the Lions Innovation started at Cannes Lions. The third awards show...

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Featured Industry News

Casio America Names Cornerstone Agency of Record

Anisha Kapoor

June 17, 2016June 17, 2016

Casio has handed its PR and social media business to Cornerstone who will run a multifaceted programme for the brand’s major products. Casio America has...

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Featured Industry News

TBWA Appoints Erik Vervroegen to Creative Dual Role

Anisha Kapoor

June 15, 2016June 16, 2016

Vervroegen's comeback to TBWA celebrates his appointment as ECD for TBWA\Chiat\Day and Global Head of Art for TBWA\Worldwide. TBWA has hired Erik Vervroegen (pictured) as Executive...

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Featured Industry News

TBWA Spruces Up with Key Leadership Appointments

Anisha Kapoor

June 10, 2016June 10, 2016

The expansion move by TBWA includes three senior promotions and two executive hires across the advertising network's New York office. TBWA\Chiat\Day has elevated Aki Spicer (pictured)...

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Featured Industry News

Google Dominates 2016 BrandZ Top 100 Ranking

Anisha Kapoor

June 8, 2016July 5, 2016

Recognised for its continual innovation, increased advertising revenue, and cloud business growth, Google reclaims top position from Apple. The BrandZ Top 100 Most Valuable Global Brands...

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Featured Marketing News Videos

Jeep Rides into Summer Jubilee with Paul George

Anisha Kapoor

June 6, 2016July 6, 2016

A fully-integrated exercise, the Jeep brand campaign will see national team finalist, Paul George, star in two of three new promotional spots. Automotive heavyweight, Jeep,...

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Branding Featured News

Shangri-La Dazzles Sri Lanka with Hambantota Resort & Spa

Anisha Kapoor

June 2, 2016June 2, 2016

The Shangri-La beachfront property is parked on what was once a 145-acre coconut plantation along the country’s southern coastline. Shangri-La has opened the doors of...

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Industry News

WPP AUNZ Adds Two to Senior Executive Leadership

Anisha Kapoor

May 31, 2016May 31, 2016

Kieran Moore has been named CEO Public Relations and Public Affairs, while Ben Dixon steps into CEO Data Investment Management role at WPP AUNZ. WPP...

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Featured Marketing News Videos

Yellow Pages Drives Digital with The Lemonade Stand

Anisha Kapoor

May 30, 2016May 30, 2016

The push by Yellow Pages runs until November using conventional and specialty television, sponsored video and posts, pre-roll, and more. Yellow Pages has launched a...