Anisha Kapoor, Author at World Branding Forum

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Hard Rock Hotels has added to its portfolio with Reverb. Launching in Atlanta in 2020, the first location will open in Castleberry Hills. With the...

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Featured Marketing News

Appleton Boasts Special Nassau Valley Blend

Anisha Kapoor

November 9, 2018November 9, 2018

Featuring rums as old as 50 years, Appleton launches a new premium expression of a known cult classic with its limited-edition 30 Year Old. Appleton...

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MSL US Welcomes Diana Littman as CEO

Anisha Kapoor

November 5, 2018November 5, 2018

Publicis has hired Diana Littman as MSL CEO. In the role, she will also serve on the group’s Executive Committee to drive deeper capability. Publicis...

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Featured Marketing News Videos

EBay Offers 11 Days of Early Holiday Shopping

Anisha Kapoor

November 1, 2018November 1, 2018

Online retail giant, eBay, has debuted a push to promote its holiday deals. Titled It’s Happening, the effort runs on television and digital. Online shopping platform,...

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Featured Marketing News

Choice Hotels Clinches Brookwood Suite Deal

Anisha Kapoor

October 31, 2018October 31, 2018

Choice Hotels has secured a deal with the Brookwood group to open more than 20 WoodSpring Suites locations over the next few years. Choice Hotels...

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Featured Marketing News Videos

Bath & Body Works Is Smelling Like Christmas

Anisha Kapoor

October 30, 2018October 30, 2018

Bath & Body Works has launched its What Christmas Smells Like push to introduce its Christmas body care offerings and winter fragrances. American speciality retailer, Bath...

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Featured Marketing News

CloroxPro Unifies Health and Commercial Biz

Anisha Kapoor

October 29, 2018October 29, 2018

For greater impact, CloroxPro has been revealed as the new unified brand for the company’s healthcare and commercial cleaning portfolios. Clorox has unveiled CloroxPro, a...

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Listerine Puts Ready Tabs Where the Mouth Is

Anisha Kapoor

October 26, 2018October 26, 2018

Listerine has unveiled a new oral care category to support life on-the-go. For the release, the brand has put together a multi-channel push. Listerine has...

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Becoming Memorable Opens for Registration

Anisha Kapoor

October 25, 2018October 25, 2018

Women in PR will run an entrepreneurial programme called Becoming Memorable. Set to begin in January, registration ends this December. The Organization of Canadian Women...

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Featured Marketing News

Guess Adds Los Angeles Vibe to Festivities

Anisha Kapoor

October 24, 2018October 24, 2018

Guess has launched its holiday push with an eclectic collection. Shot in LA, the creative features women’s wear, jewellery, watches, and more. Guess has rolled...

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Mei Li Styles to the Nines with One Luxury Bag

Anisha Kapoor

October 23, 2018

Mei Li has premiered a luxury handbag for women which features nine different styles. Dubbed the Audrey, it comes in three classic colours. Startup fashion...

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Featured Marketing News

Green Giant Fresh Ties Up with Amanda Lemein

Anisha Kapoor

October 22, 2018October 22, 2018

Green Giant Fresh has introduced a new line featuring meal bowls with a vegetable base and a partnership with food expert, Amanda Lemein. Green Giant...