Anisha Kapoor, Author at World Branding Forum

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Barri Rafferty of Ketchum was recently inducted into the International Communications Consultancy Organisation’s Hall of Fame in London. Ketchum partner and president, Barri Rafferty, has...

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Featured Marketing News

Pillsbury Rolls Out Ugly Christmas Sweaters

Anisha Kapoor

December 6, 2018December 6, 2018

Pillsbury has launched a limited-edition collection featuring its Ugly Christmas Sweater creations. The line offers two Doughboy designs. In conjunction with the holidays, Pillsbury is not...

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Featured Marketing News

Hyatt Regency Unveils Aqaba Ayla Resort

Anisha Kapoor

December 3, 2018December 3, 2018

Hyatt Regency is continuing the expansion of its brand footprint in the Middle East with the opening of its first resort property in Jordan. Hyatt Regency...

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Featured Marketing News

InterContinental Gets Artsy with Alexander Hall

Anisha Kapoor

November 30, 2018November 30, 2018

Luxury hotel brand, InterContinental, partners with Alexander Hall, over an art installation featuring 200 hand-painted champagne bottles. InterContinental has partnered with London-based contemporary artist, Alexander...

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Featured Marketing News

Hilton Plays in Mexico and Dominican Republic

Anisha Kapoor

November 29, 2018November 29, 2018

Hilton presents all-inclusive offerings through Playa Hotels & Resorts alliance, with the addition of three beachside resorts in two countries. Hilton has added three beachside...

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Hill+Knowlton Names Simon Whitehead UK CEO

Anisha Kapoor

November 28, 2018November 28, 2018

Public relations group, Hill+Knowlton Strategies, has appointed Simon Whitehead as Chief Executive Officer for its business in the UK. Hill+Knowlton has promoted current Energy +...

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Featured Marketing News

Kavalan Raises Glass to Distillery Select Debut

Anisha Kapoor

November 27, 2018November 27, 2018

Distillery Select by Kavalan is served in a bottle with a silhouette inspired by the shape of Taiwan’s tallest skyscraper—Taipei 101. Alcoholic beverages maker, Kavalan, has...

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Featured Marketing News

Beautycounter Dials in New York City Clean-Up

Anisha Kapoor

November 21, 2018November 21, 2018

Beautycounter is opening its first retail store on Prince Street in New York City, with a marketing campaign scheduled to roll out locally. Cosmetics group,...

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Featured Marketing News

David Yurman Dresses Nature in Silver Sparkle

Anisha Kapoor

November 20, 2018November 20, 2018

David Yurman is doing nature for the holidays through its ‘enchanted windows’ theme. The campaign supports Polar Bears International. Jewellery retailer, David Yurman has unveiled a...

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Advertising Featured News

M&C Saatchi Takes THAT to New Heights

Anisha Kapoor

November 16, 2018November 16, 2018

M&C Saatchi has announced its purchase of a minority stake in THAT, a creative shop which offers non-traditional strategies for clients. M&C Saatchi Worldwide has...

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Featured Marketing News

Danskin Reveals First Jenna Dewan Collection

Anisha Kapoor

November 15, 2018November 15, 2018

The new Jenna Dewan x Danskin collection is now available online and in stores, and features activewear, intimates, and dancewear. Heritage dance and lifestyle group,...

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Featured Marketing News

Nike Steps into the Shade with Kevin Durant

Anisha Kapoor

November 14, 2018November 14, 2018

Nike Vision and Kevin Durant have introduced the first two sunglasses designs from the KD Eyewear Collection and four new optical styles. Sports eyewear brand,...