In addition to a working committee headed by a Chairman based in London, the World Branding Forum has a number of Advisory Council members from around the world.
Council members come from various branding disciplines and typically advices the WBF on branding issues affecting their base country as well as wider global issues.
Council members are also involved in the nomination and voting process for special awards of the World Branding Awards, such as the “Brand Builder” and “Hall of Fame” awards.