Advertising Archives | World Branding Forum

Cartier Ushers in the Holidays with a Winter Tale

December 23, 2016December 23, 2016

Cartier recently launched a holiday campaign with a main spot titled Winter Tale 2016. The work was created by Paris agency, Publicis 133. Luxury brand,...

Read Time:1 Minute, 11 Second

Weights Watchers Runs Live Fully with Oprah Winfrey

December 22, 2016December 22, 2016

Weight Watchers has launched a push with broadcast, print, digital, social media, and public relations elements, and stars Oprah Winfrey. Weight Watchers has unveiled Live Fully,...

Read Time:1 Minute, 3 Second

GNC Ups Game with Brand Relaunch at the Super Bowl

December 20, 2016December 20, 2016

GNC has signed as a Super Bowl advertiser, with its rebrand campaign scheduled to see release at the Big Game on 5 February 2017. GNC...

Read Time:1 Minute, 24 Second

December 19, 2016December 19, 2016

Lincoln Flaunts Continental with Matthew McConaughey

Deborah Joy Peter

Premium carmaker, The Lincoln Motor Company, has launched its That’s Continental campaign starring actor, Matthew McConaughey. The Lincoln Motor Company has rolled out a new television...

Read Time:1 Minute, 35 Second

TVB Runs Project Roadblock with Back Roads Spot

December 16, 2016December 16, 2016

Currently in its thirteenth year, Project Roadblock by TVB has returned with a new spot titled Back Roads, which discourages drunk-driving. The Television Bureau of...

Read Time:1 Minute, 17 Second

Bris Child-Counselling Bot and Christmas Ad Debut

December 15, 2016December 16, 2016

Swedish helpline, Bris, has released a PSA video which introduces its new chat bot service designed to help kids dealing with loneliness. Swedish helpline, Bris,...

Read Time:1 Minute, 34 Second

Dodge Drives Challenger GT with Television Debut

December 13, 2016December 13, 2016

Dodge has unveiled its new high-performance Challenger GT with an ad push, for which the main element is a broadcast spot titled Russia. Dodge has...

Read Time:1 Minute, 36 Second

KFC Releases Special Album for Nashville Hot Chicken

December 12, 2016December 12, 2016

Produced and performed by Fred Armisen, KFC has rolled out its Nashville Hot record to celebrate the brand’s Nashville Hot Chicken. KFC has released an...

Read Time:1 Minute, 17 Second

Grand Hyatt Does Holiday Grandeur with Josh Groban

December 9, 2016December 9, 2016

Grand Hyatt has launched its Go Grand for the Holidays push by partnering with Josh Groban and hosting a unique carolling experience. Grand Hyatt and...

Read Time:48 Second

Adapt Pharma Names McCann Health Canada AOR

December 8, 2016December 8, 2016

Canadian pharmaceutical brand, Adapt Pharma, has named McCann Health the agency of record for its Narcan Nasal Spray product. Global healthcare marketing agency, McCann...

Read Time:1 Minute, 22 Second

Crayola Explores Animation to Introduce Fun Characters