Advertising Archives | World Branding Forum

June 22, 2018

Rothco, newly acquired by Accenture, racks up seven Lions throughout festival for its artificial intelligence-powered campaign that allowed JFK to speak once more At the...

Read Time:4 Minute, 46 Second

Procter & Gamble Advances Systemic Change for Gender Equality in Advertising

June 20, 2018

Strategic partnerships with media and entertainment powerhouses Queen Latifah and Katie Couric launched by Procter & Gamble The Procter & Gamble Company advanced its commitment to...

Read Time:3 Minute, 16 Second

Unilever Calls on Creators and Distributors to Eradicate Stereotypes

June 20, 2018June 20, 2018

Multi-million-dollar content partnerships with pop group NOW UNITED and Cartoon Network kick-off new era of industry-leading Unstereotype initiative by Unilever Unilever is calling on content...

Read Time:2 Minute, 51 Second

Sublime Communications and Eureka Honoured for Marketing and PR Work

June 20, 2018

Award-winning work from Eureka goes viral and shakes up floorcare category Sublime Communications, a full-service marketing and communications company and Eureka, a floorcare brand behind...

Read Time:2 Minute, 22 Second

FCB Health Named “Healthcare Network of the Year”

June 19, 2018

FCB Health earns top honour at the 2018 Cannes Lions Health Festival for the first year in its history FCB is off to a strong...

Read Time:1 Minute, 59 Second

Apple “Welcome Home” Campaign Wins Top Honours at the AICP Awards

June 19, 2018

"Welcome Home" by Apple and directed by Oscar-winning director Spike Jonze earns most awarded campaign Apple earned top honours at the Association of Independent Commercial...

Read Time:1 Minute, 39 Second

Doritos Creates the World’s Largest Doritos Chip Made in Jurassic Park

June 18, 2018June 18, 2018

Limited-Edition Giant Doritos Gifted to Fans on Twitter; Final Jurassic Doritos Chip Auctioned for Charity In an "experiment" gone horribly right, Doritos have become dinosaur-sized...

Read Time:2 Minute, 15 Second

WARC to Join Cannes Lions’ New Digital Offering, The Work

June 18, 2018

Digital subscription business WARC brings expert guidance and insight on marketing effectiveness Cannes Lions announced that WARC, a global authority on advertising and media effectiveness, will...

Read Time:3 Minute, 56 Second

Hyundai Marketing Plan Preps for All-New Veloster’s Appearance

June 15, 2018

New Ant-Man and The Wasp-inspired Hyundai commercial captures an awkward stoplight exchange featuring the all-new 2019 Veloster Turbo The all-new Hyundai Veloster will be making...

Read Time:2 Minute, 10 Second

Publicis Groupe Appoints Tom Kao as Hong Kong CEO

June 14, 2018

Kao brings over 20 years of management experience to Publicis Groupe Publicis Groupe today announced that Tom Kao has been appointed as CEO of Publicis...

Read Time:3 Minute, 26 Second

JCDecaux Launches Automated Planning and Trading Platform