Pret buys Eat to expand Veggie Pret outlets
As the trend for vegetarian and vegan foods leaps ever-forward, Pret a Manger is buying the high street food chain Eat to convert most outlets...
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Lacoste’s Emotional “Crocodile Inside” Campaign
Lacoste is the most recent example of a brand who let the story—not their product—drive the incredible narrative.
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