World Branding Forum

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Tissot has opened a new concept store in New York City to highlight its National Basketball Association partnership and passion for the game. Tissot has...

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Branding Featured News

Oban Casts Jack Falahee in Brand Campaign

Olivia Pearce

February 7, 2019February 8, 2019

Oban Single Malt Scotch Whisky has rolled out a new push tackling the brand’s frequently mispronounced named and that stars Jack Falahee. Oban Single Malt...

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Featured Marketing News

Brett Johnson Unveils Men’s Fall Collection

Deborah Joy Peter

February 7, 2019February 7, 2019

Italian-inspired fashion house, Brett Johnson, has launched its Autumn-Winter collection which features an expanded range of menswear. Brett Johnson has rolled out its Autumn-Winter 2019...

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HyperX Signs Marco Reus as Global Ambassador

Thomas Ng

February 7, 2019February 7, 2019

Esports and gaming brand, HyperX, has added German league football player, Marco Reus, to its expanding lineup of global ambassadors. HyperX, the gaming division of...