World Branding Forum

Read Time:55 Second

Hand baggage only ‘Deal Fare’ across selected destinations, allowing travelers to purchase lower fares in economy class if no checked baggage is required The Etihad...

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Branding Featured Public Relations

Adidas Unveils 2018 US Open Barricade Code Collection

Anisha Kapoor

September 4, 2018

The Adidas collection features premium materials, innovation and proven craftsmanship for players Adidas unveils the outfits set to be worn on the courts of Flushing...

Read Time:1 Minute, 5 Second

Branding Featured

Hublot Celebrates Third Year Partnership with The Braemar Gathering

Anisha Kapoor

September 4, 2018September 26, 2018

Hublot, the Swiss manufacturer, has been the official timekeeper for the Highland Games This year again, Hublot and its Scottish retailer ROX, joined forces for...

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Branding Featured Technology

Henkel announces ambitious targets for sustainable packaging

Thomas Ng

September 4, 2018

By 2025, 100 percent of packaging will be recyclable, reusable or compostable. Henkel has been focusing on sustainability in packaging for several decades: All of...