World Branding Forum

Read Time:3 Minute, 48 Second

Lufthansa Group continues to consistently optimize the management of its hubs in Munich, Frankfurt, Zürich and Vienna The main focus is on the flexible multi-hub...

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Branding Featured General

McDonald’s Reveals Changes to its Classic Burgers

Olivia Pearce

September 27, 2018

Announcement marks next major milestone in company’s journey to build a better McDonald’s McDonald’s announced that its classic burgers have no artificial preservatives, no artificial flavors...

Read Time:1 Minute, 21 Second

Advertising Featured Marketing

Tesco Trials Money Back on Returned Plastic Bottles

Olivia Pearce

September 27, 2018

Tesco has announced ways to make customers to recycle and reuse plastic packaging, and stepped up its commitment to move to a closed loop packaging...

Read Time:1 Minute, 14 Second

Branding Featured Marketing

Andreas Wendt Named BMW Member for Purchasing

Olivia Pearce

September 26, 2018

The Supervisory Board of BMW AG appointed Dr.-Ing. Andreas Wendt as the new Board of Management Member for Purchasing and Supplier Network Effective 1 October...

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Advertising Featured Marketing

Starbucks Commits $20M for Emergency Relief

Olivia Pearce

September 26, 2018

Starbucks announced a commitment of up to $20 million to temporarily relieve impacted smallholders farmers In response to critically low coffee prices in Central America,...

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Featured Marketing Public Relations

Tesco Calls on Food Industry to Target, Measure and Act on Food Waste

Olivia Pearce

September 26, 2018

Chief Executive of Tesco, Dave Lewis will today call on the global food industry to be transparent and publish their food waste data Speaking in...

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Featured General Technology

DHL Now Offers Load Rail Service from Europe to Asia

Nathaniel Mark

September 25, 2018September 26, 2018

The new DHL LCL service enables reliable supply chain planning while helping to meet ad hoc orders or production needs The demand for rail freight...

Read Time:1 Minute, 31 Second

Branding Featured Marketing

Lego Honours First Danish Captain with Giant Ryder Cup

Olivia Pearce

September 25, 2018September 26, 2018

In recognition of the first ever Danish European team captain, Thomas Bjørn, the LEGO Group has produced a giant replica of the iconic Ryder Cup...

Read Time:2 Minute, 35 Second

Advertising Featured Marketing

Starbucks Recognized as Employer of Choice in China

Nathaniel Mark

September 25, 2018September 25, 2018

Starbucks has been awarded “Aon Best Employers – China 2018” for the fourth consecutive year The Aon Best Employers Award is a prestigious award that...

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Branding Featured General

L’Oréal Recognized as Global Compact Lead By The United Nations

Olivia Pearce

September 24, 2018September 25, 2018

Emmanuel Lulin, Chief Ethics Officer of Loreal, honoured as United National global compact SDG pioneer The UN Global Compact also selected L’Oréal Senior Vice President...

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Branding Featured Public Relations

Diageo Channels Inclusion and Diversity in Global HQ

Olivia Pearce

September 24, 2018September 25, 2018

Diageo celebrates core purpose of “Celebrating life every day everywhere” Last week saw the return of the Diageo, INC Week – a week long series...

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Branding Featured Public Relations

Prince William Uses British Airways to End Wildlife Crime

Olivia Pearce

September 24, 2018September 25, 2018

HRH The Duke of Cambridge departed from Heathrow this evening on a British Airways displaying the message #EndWildlifeCrime Prince William will be undertaking a working...