World Branding Forum

Read Time:2 Minute, 10 Second

Victoria Beckham and Reebok join forces to empower women around the world; introduce Reebok x Victoria Beckham collection Global fitness and lifestyle brand, Reebok, announced a pivotal...

Read Time:1 Minute, 50 Second

Featured Marketing News

EA and Maxis Launch Two Fan-Requested The Sims 4 Games

Anisha Kapoor

November 10, 2017November 11, 2017

The Sims 4 will launch on 17 November on Xbox One and PlayStation 4 consoles worldwide, ushering in the iconic game players know and love...

Read Time:1 Minute, 39 Second

Featured Marketing News

Alibaba Group Generated Almost US$12 Billion In First 2 Hours of Shopping Festival

Anisha Kapoor

November 10, 2017November 11, 2017

Alibaba Group 2017 11.11 Global Shopping Festival saw participation from more than 140,000 brands Alibaba Group Holding Limited announced that it generated nearly US$12 billion/£9.1 billion...

Read Time:1 Minute, 15 Second

Advertising Industry

Kirk McDonald Named CMO of AT&T Advertising and Analytics Company

Anisha Kapoor

November 10, 2017November 11, 2017

As CMO, Kirk McDonald is responsible for the creation and implementation of the marketing strategy for the company AT&T named Kirk McDonald as Chief Marketing Officer of...