World Branding Forum

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AMC and Mountain Dew today announced a comprehensive partnership timed to the upcoming eighth season of "The Walking Dead" The partnership includes the launch of...

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Branding Featured News

iQIYI Ropes in Youth Idol Kris Wu in New Brand Strategy

Thomas Ng

September 6, 2017

iQIYI, a leading online video and entertainment service provider in China, today announced that it has appointed Kris Wu, a popular idol in the country,...

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Branding Featured News

Iconic Astir Palace will become first Four Seasons Hotel in Greece

Olivia Pearce

September 6, 2017

Four Seasons Astir Palace Hotel Athens to open following extensive renovations to existing property Four Seasons Hotels and Resorts, a leading luxury hospitality company, and...