World Branding Forum

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Puerto Rico Tourism Company has appointed Luis Fonsi ambassador of its newest global advertising campaign, Despacito in Puerto Rico. The Puerto Rico Tourism Company has...

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Branding Featured News Videos

UGG Captures California in Second Collective Campaign

Olivia Pearce

August 21, 2017August 23, 2017

UGG ushers in new marketing campaign with a cast starring renowned actor, Kyle MacLachlan, rock music legend, Kim Gordon, and others. The second UGG Collective...

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Advertising Featured News

Domino’s Renews Relationship with CP+B in America

Joshua Hughes

August 21, 2017August 23, 2017

After a 10-year collaboration, Domino's has renewed its partnership with incumbent, CP+B, with the new deal set to last until 2020’s end. Domino's has extended...

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Google Launches Android Oreo Operating System

Thomas Ng

August 21, 2017August 24, 2017

Google has named its new operating system after a favourite cookie. The Android Oreo tie-up has also welcomed a collaborative superhero. Google has named the...