World Branding Forum

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Coca-Cola has launched Canada 150, a campaign celebrating its long-standing heritage in said market with the rollout of a series of initiatives. Coca-Cola has rolled...

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Branding Featured News Social Media Videos

Honda Sends Purrfect Reminder via Insta-Famous Cat

Olivia Pearce

June 19, 2017June 19, 2017

Honda is promoting its Genuine Parts and Service offering via a social media campaign starring Instagram cat sensation, Pompous Albert. Honda has created a social...

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Jaguar Drives Engineering Talent Hunt with Gorillaz

Thomas Ng

June 19, 2017June 19, 2017

Jaguar Land Rover and Gorillaz have partnered to launch a hunt for choice engineering talent via the band’s app using Alternate Reality. Jaguar Land Rover...

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Featured Marketing News Videos

Match Group Has Love for Singles Over 50 in Europe

Deborah Joy Peter

June 19, 2017June 19, 2017

Match Group has created a new dating brand targeting singles over 50 in Europe. The launch campaign debuts first in France and the UK. Match...

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Design Featured News Technology

Samsung Turns Television into Art with The Frame

Thomas Ng

June 16, 2017June 16, 2017

Samsung Electronics America has transformed television viewing with The Frame, which offers both entertainment and art for the home. Samsung Electronics America has unveiled The...

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Branding Featured News

Bebe Elevates Experience for the Savvy Female Shopper

Olivia Pearce

June 16, 2017June 16, 2017

Global Brands Group and bebe have relaunched its transformed e-commerce platform to enhance the fashion experience for consumers. Apparel, footwear, and fashion accessories group, Global...

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Featured Marketing News

St. Ives Unveils First Mixing Bar in New York City

Deborah Joy Peter

June 16, 2017June 16, 2017

St. Ives has launched its first retail store in New York City. The mixing bar invites guests to choose from over 50 ingredient combinations. St....

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Advertising Featured Industry News

TBWA Worldwide Hands Philip Brett COO Position

Joshua Hughes

June 16, 2017June 16, 2017

Philip Brett has been appointed Chief Operating Officer for TBWA Worldwide. He will leave Singapore for London to assume the charge. TBWA Worldwide has promoted Asia...

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Branding Featured News Videos

Monotype Capitalises on Fine Print with SST Debut

Olivia Pearce

June 15, 2017June 15, 2017

Supporting nearly 100 languages, the SST typeface by Monotype gives brands an identity and voice across multiple mediums and cultures. Monotype has introduced the SST typeface,...

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Advertising Featured News Videos

Schick Flexes Hydro Muscle in Transformers Tie-up

Joshua Hughes

June 15, 2017June 15, 2017

Schick Hydro and Paramount Pictures' Transformers: The Last Knight have partnered for a push featuring a spot directed by Michael Bay. Schick Hydro has joined forces with...

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Featured Marketing News

The Luxury Collection Vacations in Italy with Cristallo

Deborah Joy Peter

June 15, 2017June 15, 2017

The Luxury Collection has unveiled its eighth Italian property with the relaunch of the iconic Cristallo Resort and Spa in Cortina. The Luxury Collection, part of...

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Featured Industry News Technology

Essence Expands Digital with Broader Leadership

Thomas Ng

June 15, 2017June 15, 2017

Essence has made several strategic appointments to include five new leaders, who will help fulfil its expanded remit as a digital-first agency. Essence has welcomed a...