World Branding Forum

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EBay unveils new campaign celebrating individuality by harnessing the power of personalisation, enabling shoppers to get what they truly love. EBay has launched Fill Your...

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Branding Featured News

Auntie Anne’s Turns Lemonade into Summer Surprise

Olivia Pearce

June 5, 2017June 5, 2017

Auntie Anne’s is adding a zesty twist to an old classic by bringing together its signature lemonade and iced tea in a new concoction. Auntie Anne's...

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Featured Marketing News Technology Videos

Wunderman Beefs Up Digital with Spanish Acquisition

Thomas Ng

June 5, 2017June 5, 2017

Wunderman grows marketing and technology offering in Europe and Latin America with the takeover of Spanish digital shop, The Cocktail. Wunderman has acquired digital transformation...

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Porter Novelli Arms DC and Seattle with New Leadership

Deborah Joy Peter

June 5, 2017June 5, 2017

Porter Novelli has amped up its North American leadership with the appointments of Tara Greco and Eric Villines in DC and Seattle. Porter Novelli has added...