World Branding Forum

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David Yurman brings spring campaign starring Natalia Vodianova and Taylor Hill to life with photography by the famed Bruce Weber. David Yurman has launched its...

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Branding Featured News

Nestea Beefs Up with Real Brewed and Fruit Infusions

Olivia Pearce

February 15, 2017February 15, 2017

Nestea has reinvented its portfolio with a line of seven new variants, of which the first three are fruit-flavoured and the rest real-brewed teas. Nestea has...

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Featured Marketing News

Canadian Pacific Names Brooke Henderson Ambassador

Deborah Joy Peter

February 15, 2017February 15, 2017

Transcontinental railway group, Canadian Pacific, has added to its talent roster with the naming of Brooke Henderson as ambassador. Canadian Pacific has appointed three-time LPGA winner...

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Porter Novelli Rewards Three Leaders with Partnership

Anisha Kapoor

February 15, 2017February 15, 2017

Porter Novelli picks partners from three different markets; Inge Boets (Brussels), Carrie Schum (DC), and Jimmy Szczepanek (Los Angeles). Porter Novelli has named three new partners....