World Branding Forum

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The new Honda Civic model combines Euro-inspired styling with premium driving dynamics and direct-injected turbo engine technology. Honda is set to launch its 2017 Civic...

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Advertising Featured News

Twitter Connects with Pepsi Over Promoted #Stickers

Joshua Hughes

August 15, 2016August 15, 2016

The Promoted #Stickers campaign marks the largest tie-up between Twitter and Pepsi to date, and is a result of months of collaboration. Twitter has welcomed...

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Featured Marketing News

UGG Takes Premium Store Design to the Vegas Strip

Deborah Joy Peter

August 15, 2016August 15, 2016

The UGG outlet features the brand’s complete range which includes footwear, lounge wear, handbags, accessories, and home goods. UGG, a division of Decker Brands, has...

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Branding Featured News

Domino’s Adds Leafy Greens to Pizza Delivery Menu

Olivia Pearce

August 15, 2016August 15, 2016

The menu expansion by Domino’s Pizza is meant to cater to broader palate to ensure there’s more variety to a pizza night for consumers. Domino's...

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Branding Featured News Videos

British Airways Shoots Steep London City Approach

Deborah Joy Peter

August 12, 2016August 12, 2016

Filmed from the pilots’ perspective, the British Airways footage introduces viewers to the aerial views of the capital’s iconic skyline. British Airways has released a...

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Advertising Featured News

Bacardi Lifts Spirits with Raise Your Rum

Joshua Hughes

August 12, 2016August 12, 2016

Bacardi is celebrating in San Francisco, Los Angeles, Denver, Miami, NYC, Philadelphia, Fort Lauderdale, Chicago, Boston, and Atlanta. Bacardi has unveiled a campaign inviting consumers across the...

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Branding Featured News

Hilton Launches Edinburgh Carlton Property

Olivia Pearce

August 12, 2016August 12, 2016

Newly opened by the group, the Hilton Edinburgh Carlton is located at 19 Northbridge, Edinburgh, EH1 1SD, United Kingdom. The Hilton Edinburgh Carlton has launched,...

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Featured Marketing News Videos

Canon India Celebrates Kids with Support a Life

Anisha Kapoor

August 12, 2016August 12, 2016

The effort furthers the Canon India corporate philosophy of Kyosei, which means ‘living and working together for the common good’. Canon India has launched the...

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Advertising Featured News Videos

Nike Aims Basketball High with Unlimited Together

Joshua Hughes

August 11, 2016August 11, 2016

Consumer activations by Nike have rolled out in Los Angeles, London, New York, Paris, Rio, Sao Paolo, Shanghai, and Tokyo. Nike has launched a new film...

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Branding Featured News

Samsung Grows Home Appliances Biz with Dacor

Olivia Pearce

August 11, 2016August 11, 2016

The Samsung takeover marks the group’s investment in said industry, expanding its portfolio to include ultra-premium home appliances. Samsung Electronics America has entered into a...

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Featured Marketing News

Burger King Adds Tex-Mex Flare with Whopperrito

Deborah Joy Peter

August 11, 2016August 11, 2016

The new Burger King offering goes nationwide after a recent local debut, and will feature at participating restaurants from 15 August. Burger King has put...

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Weber Shandwick Beefs Up Tech with EVP Hire

Anisha Kapoor

August 11, 2016August 11, 2016

The leadership appointment by Weber Shandwick will see Wayne Hickey advise clients across the firm’s North American portfolio. Weber Shandwick has welcomed on board Wayne...