World Branding Forum

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British Airways has added Nicole Scherzinger and YolanDa Brown to its Mardi Gras VIP flight line-up which launches its New Orleans route. Nicole Scherzinger and...

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Featured Marketing News

L’Occitane Opens Doors to Manhattan Flagship Store

Deborah Joy Peter

December 14, 2016December 14, 2016

The L'Occitane shop features the first Smart Beauty fitting room, allowing shoppers to personalise their experience in a digital format. Premium cosmetics giant, L'Occitane, known for...

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Burson-Marsteller Appoints Worldwide President

Anisha Kapoor

December 14, 2016December 14, 2016

Burson-Marsteller Global Public Affairs Practice Chair, Kevin Bell, has been promoted to Worldwide President, effective immediately. Burson-Marsteller has appointed Kevin Bell (pictured) to Worldwide President,...

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Twitter Launches Live Video Creation with Periscope

Thomas Ng

December 14, 2016December 14, 2016

A new offering powered by Periscope, anyone on Twitter can now create and tweet live video with the latest Android and iOS updates. Twitter has...