World Branding Forum

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Hyatt Hotels has expanded the brand’s Latin American footprint with the debut of its inaugural property in Colombian city, Cartagena. Hyatt Hotels has launched a...

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Branding Featured News

Aussie Hands Laura Polko Brand Ambassadorship

Olivia Pearce

December 8, 2016December 8, 2016

Procter & Gamble haircare brand, Aussie, has officially named Laura Polko its ambassador to deliver tips and how-to videos on its products. Aussie, a Procter...

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Casio Debuts Baby-G’s Hello Kitty Collaboration Model

Thomas Ng

December 8, 2016December 8, 2016

Available at Macy's and select department and fashion apparel stores, Casio has released its Hello Kitty collaboration model for Baby-G. Casio America has moved to...

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Advertising Featured News Videos

Adapt Pharma Names McCann Health Canada AOR

Joshua Hughes

December 8, 2016December 8, 2016

Canadian pharmaceutical brand, Adapt Pharma, has named McCann Health the agency of record for its Narcan Nasal Spray product. Global healthcare marketing agency, McCann...