World Branding Forum

Read Time:1 Minute, 30 Second

Using real people and their stories, the Mary Kay push captures the brand’s values and entails digital, broadcast, outdoor, and print ads. Mary Kay has launched...

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Branding Featured News

Royal Doulton Does Christmas with Ellen DeGeneres

Deborah Joy Peter

October 17, 2016October 17, 2016

The Royal Doulton Christmas collaboration with Ellen DeGeneres features an exclusive line of four mugs to add to the fun of gift-giving. American television host...

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Featured Marketing News

Staples Brightens Up the Classroom with Katy Perry

Anisha Kapoor

October 17, 2016October 17, 2016

Katy Perry recently partnered with the 2016 Staples for Students programme to raise $1 million in classroom projects via DonorsChoose. Staples recently partnered with music icon, Katy Perry,...

Read Time:1 Minute, 37 Second

Branding Featured News

eBay Collective to Enhance Shopper Experience

Olivia Pearce

October 17, 2016October 17, 2016

eBay Collective was created for the brand’s 164 million buyers on the lookout for sought-after products from trusted dealers and galleries. Online retail giant, eBay...