World Branding Forum

Read Time:1 Minute, 15 Second

Guess introduces its latest athletic line to the American public via a music video featuring Ariana Grande’s new hit, Side to Side. Guess has partnered with...

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Advertising Featured News

Karl Lagerfeld Takes Paris to North America

Joshua Hughes

August 31, 2016August 31, 2016

Titled Love from Paris, Karl xx, the Karl Lagerfeld fall ad campaign coincides with the brand’s North American premiere in three markets. Karl Lagerfeld Paris has...

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American Express Canada Travels with Kevin Pillar

Thomas Ng

August 31, 2016August 31, 2016

Boosted through paid amplification, American Express Canada is targeting frequent travellers and driving them to the brand’s website. American Express Canada has launched a three-video...

Read Time:1 Minute, 10 Second

News Public Relations

Ruder Finn Hires Mary Coyle for Media Strategy

Deborah Joy Peter

August 31, 2016August 31, 2016

At Ruder Finn, she will be responsible for heading media strategies around national publicity for the brand’s portfolio of clients. Global communications network, Ruder Finn,...