World Branding Forum

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The latest installment from the ‘Unlimited’ campaign by Nike captures Kyle Maynard and his painstaking motivation to push his limits daily. Nike has unveiled the...

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Branding Featured News

Procter & Gamble Signs On Laurie Hernandez

Deborah Joy Peter

August 18, 2016August 18, 2016

The Olympian has been named Crest and Orgullosa ambassador by Procter & Gamble, while her mother joins the Thank You Mom line-up. Revealing its latest...

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Branding Featured News

American Family Insurance Inks John Legend Deal

Olivia Pearce

August 18, 2016August 18, 2016

American Family Insurance has appointed multi-award winning artiste and musician, John Legend, to its brand ambassador line-up. American Family Insurance has named John Legend the...

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Featured Marketing News

Starwood Builds The Alexander for Armenia Entry

Anisha Kapoor

August 18, 2016August 18, 2016

The Starwood property underscores the brand’s strategy to meet the growing demand for experiential luxury travel in emerging markets. Starwood will enter Armenia with the...