World Branding Forum

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Consumer activations by Nike have rolled out in Los Angeles, London, New York, Paris, Rio, Sao Paolo, Shanghai, and Tokyo. Nike has launched a new film...

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Branding Featured News

Samsung Grows Home Appliances Biz with Dacor

Olivia Pearce

August 11, 2016August 11, 2016

The Samsung takeover marks the group’s investment in said industry, expanding its portfolio to include ultra-premium home appliances. Samsung Electronics America has entered into a...

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Featured Marketing News

Burger King Adds Tex-Mex Flare with Whopperrito

Deborah Joy Peter

August 11, 2016August 11, 2016

The new Burger King offering goes nationwide after a recent local debut, and will feature at participating restaurants from 15 August. Burger King has put...

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Weber Shandwick Beefs Up Tech with EVP Hire

Anisha Kapoor

August 11, 2016August 11, 2016

The leadership appointment by Weber Shandwick will see Wayne Hickey advise clients across the firm’s North American portfolio. Weber Shandwick has welcomed on board Wayne...