World Branding Forum

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The new tagline by Dodge and SRT is to be integrated into all communications across multiple platforms and consumer touch points. America’s Dodge and performance...

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Branding Featured News

Beautyrest Sweetens Slumber with Sleeptracker

Olivia Pearce

August 1, 2016August 1, 2016

The smartphone app by Beautyrest monitors elements of motion, heart rate, and breathing to assess sleep patterns, including REM sleep. On the back of its...

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Featured Marketing News

Mytyres.co.uk Rewards Loyalty for Anniversary

Deborah Joy Peter

August 1, 2016August 1, 2016

Mytyres.co.uk, in partnership with Michelin, will hold a two-ticket prize draw for a BMW Goodwood Driving Experience giveaway. In celebration of its fifteenth anniversary festivities,...

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5WPR Expands Health Portfolio with New Business

Anisha Kapoor

August 1, 2016August 1, 2016

5WPR has been named agency of record by American stress expert, Pete Sulack, for whom it will implement a strategic public relations plan. International communications group,...