World Branding Forum

Read Time:1 Minute, 45 Second

Designed to target its Hispanic audience, the effort launches the Honda Ridgeline’s sponsorship of the Campeón de Campeones broadcast. Honda is set to debut an...

Read Time:1 Minute, 31 Second

Branding Featured News

DeWalt Expands Matt Kenseth’s Motorsports Sponsorship

Olivia Pearce

July 6, 2016July 6, 2016

The partnership between DeWalt and Joe Gibbs Racing will see the sponsorship of driver, Matt Kenseth,broadened to include more races. DeWalt has expanded its partnership with...

Read Time:1 Minute, 29 Second

Featured Industry News

Wunderman Names Caspar Schlickum APAC Lead

Deborah Joy Peter

July 6, 2016July 6, 2016

He joins Wunderman from Xaxis, a global digital media agency where he served as Chief Executive Officer for the EMEA region. Wunderman has named Caspar...

Read Time:1 Minute, 39 Second

News Public Relations

Ketchum Realigns Leadership Team for Germany

Anisha Kapoor

July 6, 2016July 6, 2016

Operating across eight cities, the newly formed Ketchum group is one of the largest communications consultancies in the country. Global public relations network, Ketchum, has...