World Branding Forum

Read Time:1 Minute, 52 Second

The upgrade comes two years after Make History, the inaugural worldwide marketing push by Jim Beam for the iconic American brand. Jim Beam has introduced...

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Featured Marketing News

Havana Club Marks Golden Age with Major Expansion

Deborah Joy Peter

June 2, 2016June 2, 2016

Complementing a new Havana Club release—Añejo Clásico—debuting in June, a campaign themed The Golden Age, Aged Well will launch in the summer. Puerto Rican rum-maker, Havana Club,...

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Branding Featured News

Johnson & Johnson Secures Vogue International Takeover

Olivia Pearce

June 2, 2016June 2, 2016

The Johnson & Johnson cash deal in place is valued at $3.3 billion and includes the OGX, FX, Proganix, and Maui Moisture hair care lines. Via...

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Branding Featured News

Shangri-La Dazzles Sri Lanka with Hambantota Resort & Spa

Anisha Kapoor

June 2, 2016June 2, 2016

The Shangri-La beachfront property is parked on what was once a 145-acre coconut plantation along the country’s southern coastline. Shangri-La has opened the doors of...