World Branding Forum

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The Procter & Gamble push was created for its Tide, Pampers, and Bounty brands and is inspired by the Rio 2016 Olympic Games. Procter &...

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Branding Featured News

Groupon $30,000 3D Replica of Mama’s Son: Creepy or Cuddly?

Olivia Pearce

May 6, 2016May 6, 2016

Groupon has teamed up with SWIRGO to introduce a unique Mother's Day special in 3D to recreate bond between one mum and her child. As...

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Featured Marketing News

The ARMOURY At Champs Sports Heads to Texas

Deborah Joy Peter

May 6, 2016May 6, 2016

The ARMOURY At Champs Sports serves as a one-stop shop for brand enthusiasts and features the latest apparel and accessories. Under Armour has teamed up with Champs...

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Featured Industry News

Arc Strengthens Global Leadership with Key Appointments

Anisha Kapoor

May 6, 2016May 6, 2016

Joining the restructured Arc leadership team are five industry veterans, including Chris Cancilla, Karuna Rawal, and Bob Raidt. Shopper marketing and activation agency, Arc, has...