World Branding Forum

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The marque is extending its Boldly Refined campaign for a fully immersive brand experience as the variant hits retailers countrywide PepsiCo has added to its...

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Branding Featured News

British Airways Takes Summer to Spain from London City

Olivia Pearce

March 31, 2016

The new flights to the heart of Spain’s Costa Blanca will operate four times a week for 10 weeks from the end of June 2016...

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Featured Marketing News Social Media

Coca-Cola Strikes Chord with Share a Coke Evolution

Anisha Kapoor

March 31, 2016March 31, 2016

The push is being expanded under the Share a Coke and a Song theme to include Coca-Cola, Diet Coke, Coke Zero, and Coca-Cola Life Following...

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Essence Plots Brand Expansion with Three-City Debut

Deborah Joy Peter

March 31, 2016March 31, 2016

The three newly launched branches are currently engaged in an aggressive external recruitment effort to hire local talent Essence has formally established three new offices....