World Branding Forum

Read Time:1 Minute, 27 Second

A study by University College London’s Assistant Professor Lee and her co-authors arrive at the aforementioned hypothesis and more According to research done by UCL...

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Branding Featured News Technology

Celebrity Cruises Decks Up Digital with Accenture

Olivia Pearce

January 15, 2016January 16, 2016

The appointment is attributable to the agency’s expertise across digital strategy, interactive technology, and service and experience design Celebrity Cruises has handed its online business...

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Branding Featured Marketing News

AccorHotels Scales Up Loyalty with Elite Deal

Deborah Joy Peter

January 15, 2016January 15, 2016

The offering joins other premium privileges like room upgrades, savings via website bookings, early sales previews, and more AccorHotels has launched Elite Experience, a new...

Read Time:1 Minute, 15 Second

News Public Relations

Porter Novelli Elevates Taylor to Atlanta Lead

Anisha Kapoor

January 15, 2016March 22, 2016

She steps into the position from her previous commission of Executive Vice President and Deputy Managing for the same market Porter Novelli has named Melissa...