World Branding Forum

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Her role involves a transformational photo series of 10 images depicting new hairstyles to highlight the new product by the marque Kérastase has named globally-acclaimed supermodel,...

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Branding Featured News Technology

Jaguar Shifts into Gear for FIA Formula E Championship

Joshua Hughes

December 15, 2015December 15, 2015

Set to enter the race’s third season in the fall of 2016, the competition marks the automotive giant’s return to global motorsport Returning to global...

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Advertising Featured News

Ogilvy & Mather Adds Two to Worldwide Board

Anisha Kapoor

December 15, 2015December 16, 2015

Based in London, Sophie Hoffstetter and Mike Welsford both recently led the agency to win additional assignments for Unilever and Nestlé respectively Global advertising network, Ogilvy...

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Branding Featured News Videos

Merriam-Webster Unveils 2015’s Words of the Year

Deborah Joy Peter

December 15, 2015December 15, 2015

The announcement marks the first time the dictionary publisher has elected a suffix, –ism, to the list to reflect the striking commonality its highest-ranking words shared this year...