Axe launched an advertisement campaign advising men not to overthink The Axe campaign launched on Monday, 9 March 2020 which marks the Unilever-owned brand’s first US TV support since August. The 30-second spot aims to encourage young men to use Axe body spray as a way to combat body odour and to essentially attract women. … Continue reading Axe “Don’t over think it” basketball stink cam commercial