Wunderman Beefs Up Digital with Spanish Acquisition

Wunderman grows marketing and technology offering in Europe and Latin America with the takeover of Spanish digital shop, The Cocktail.

Wunderman has acquired digital transformation consultancy, The Cocktail. Based in Spain, the firm is known for its integrated approach to strategy development, design, and data and analytics. Founded in 2003, its operations have since expanded from Madrid to include offices in Mexico and Colombia.

With more than 250 people under its employ, the agency’s clients include brands such as Real Madrid, El Corte Inglés, and BBVA. Meanwhile, its unaudited revenues for the year ended 31 December 2016 were €16.4 million (over £14.3 million), with gross assets of €14.0 million (over £12.2 million) as at the same date.

The takeover strengthens Wunderman’s marketing and technology consulting services in Europe and Latin America as well as the network’s offering in Spain. In said market, WPP companies collectively generate revenues of approximately US$600 million (about £465 million) and employ around 8,000 people.