Wunderman Partners with Salmon for New Division

wunderman mark read

Wunderman is beefing up its global offering with the addition of a new division launched in partnership with ecommerce consultancy, Salmon.

Wunderman has launched a new division, Wunderman Commerce, in partnership with Salmon, an ecommerce consultancy, which joined the WPP network in 2013, to provide solutions to retail, fast-moving consumer goods, business-to-business, financial services, and other brands.

The launch transforms the former’s offering to include enterprise-level retail and mobile commerce capabilities. Salmon’s accounts include Argos, Sainsbury’s, Selfridges, Ted Baker, and Xerox. Sales across its clients’ platforms drive €7.4 billion in revenue annually.

Its expertise is in strategy, platform integration, and customer experience solutions across platforms like as IBM Watson Commerce, SAP Hybris, Intershop, and Magento. It will gain access to Wunderman clients, CRM capabilities, and offshore marketing automation centres.

Salmon has offices in London, Amsterdam, New York, Seattle, New Delhi, Beijing, and Melbourne. Together, both brands are supported by over 2,500 certified marketing technology and data experts. The firm will continue to operate as a standalone brand, working with WPP companies.

“Salmon’s expertise has been built in the UK, by many metrics, the world’s most competitive ecommerce market, and we look forward to offering it to our clients around the world as we roll out Salmon’s capabilities globally,” said Mark Read (pictured), Global CEO of Wunderman.