The Western Union campaign will run in the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Indonesia, and India until early July.
Global payments giant, Western Union, has kicked off its 30 Days of Better campaign to promote the universal concept of sharing and caring during Ramadan. The programme will run simultaneously in the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Indonesia, and India until early July.
The platform serves as a community-building exercise, and exists to reward individuals who afford kindness to positively impact society. Through a chain of initiatives, the push draws from the brand’s purpose—Moving Money for Better—and adds to its premise of making a difference where it counts.
Ranging from cash rewards to the daily distribution of food vouchers, the effort will see the execution of multiple initiatives across the various markets. The push welcomes the sharing of meritorious acts, and includes a social media component to spark conversations around the movement and its benefits.
“Having been at the forefront of community building and social engagement for years, we realise how hard our consumers work to build a better tomorrow for themselves and their loved ones. This campaign aims to recognise and reward their acts of betters,” said Hatem Sleiman, Regional VP, Middle East at Western Union.
