Vision Direct Flashes Cool Aid with #ThinkUV

Vision Direct #ThinkUV

Vision Direct has partnered with Fight for Sight to launch #ThinkUV, a push focused on the dangers of and protecting against UV rays.

Europe’s online contact lens retailer, Vision Direct, and the UK’s main eye research charity, Fight for Sight, have partnered to launch #ThinkUV. In conjunction with the campaign, the nation is being encouraged to take a sunglasses selfie to help raise funds for pioneering research into sight loss prevention.

The push aims to highlight the importance of protecting against harmful ultra-violet rays. According to the brand, while many shield the skin with sun block, people often forget that too much sun can be damaging to the eyes. Over exposure can even lead to cataracts or even macular degeneration.

A good quality pair of sunglasses can block up to 95 percent of UV radiation, reducing the amount of glare that reaches the eyes. In support, the brand is encouraging the public to post a selfie of themselves in sunglasses to Instagram, Twitter, and Facebook using the hashtag #ThinkUV.

Contest participants stand to win a £300 Amazon voucher and free pair of sunglasses from Vision Direct. The company had pledged to donate £3 to Fight for Sight for every consumer who enrolls in the #ThinkUV challenge running from 1 August to 16 September 2016.

Throughout the duration of the exercise, the group will also set aside £3 for the charity with every sale the marque makes on its sunglasses purchases. Consumers can also donate via SMS by texting <THUV16 £3> to 70070. Donors can contribute up to £10 at a time by altering the donation amount.

“We are proud to support Fight for Sight and the important work they do in pioneering eye research across the UK. Through supporting charities like Fight for Sight we can help to fund new treatments to restore vision,” said Ashley Mealor, Director of Marketing at Vision Direct.