For the release of its Winter Holiday bouquet collection, Teleflora has created a special experience for a military mum based in Tokyo, Japan.
Floral delivery group, Teleflora, has debuted its Winter Holiday bouquet collection with an experience based on the idea that families should be together for the holidays. The push features an Omaha-hailing military mum stationed, Jennifer Bromm, in Tokyo, Japan.
With her family tucked away in Nebraska, the brand orchestrates a Christmas surprise to reunite Captain Jennifer Bromm and her ten-month-old daughter, Bailey, with loved ones back home. Featuring a 90-second short, the effort has rolled out across social media.
Teleflora worked with Brommand’s husband, Jason, to transform a studio space in Tokyo into a replica of her parents’ Omaha home, where the family gathers for festive meals. Via a premium projection technology, two families on different continents were reconnected.
“By reuniting Jennifer with her extended family through the use of technology, we helped create an intimate dinner celebration, while surprising the entire family with the holiday memory of a lifetime,” said Jeff Bennett, President of Teleflora.
The spot was developed by The Wonderful Company, with the project led by executive creative director, Amber Justis. The overall exercise is an extension of the company’s Love Out Loud brand platform, which was first introduced during the Christmas of 2017.