Sarah Jessica Parker is using the power of suggestion to spark discovery. A global street art push is teasing the ultimate Stash reveal.
Sarah Jessica Parker is revealing the fragrance she has always wanted to create. Dubbed Stash, the new release is the culmination of the Hollywood icon’s deep fascination with scent. Meant to defy convention, the creation aspires to be “unapologetically sexy and thoroughly addictive.”
For the push, the actress is using the power of suggestion to help fans discover the secret of Stash. A mysterious global street art campaign is teasing the product’s ultimate reveal. Nearly 100 sidewalks and key NYC and Los Angeles locations have been tagged with #ComeandFindIt.
Presented in chalk art, the concept aims to drive consumers to stop and think about the aforementioned slogan and spread the wave of curiosity to social media. Parker also teased the art on Instagram, which led to the final unveiling of a 30-second video of the campaign advertisement.
“When we were creating this fragrance, it felt so original, unique, and subversive—like we were working on a secret project. I thought of the name Stash because the fragrance came to resemble a precious stone, something you have to stash away because it’s so valuable,” said Parker.
Video source: Top World News (YouTube)
