London-based café chain, Simit Sarayi, has started its Circle of Love push, introducing mobile users to its Buy One, Share One promotion.
Global Turkey-inspired bakery and café chain, Simit Sarayi, has launched Circle of Love, a campaign created in conjunction with the holiday season. Embodying the brand’s values, the effort aims to capture the joy of celebrating amongst loved ones—with its Buy One, Share One promotion.
Running on a ‘pay it forward’ theme, the initiative entitles customers who purchase a cup of coffee or ‘simit’ to a second one for free. For the marketing push, the group has developed a dedicated mobile website allowing revellers to engage in the exercise by sharing their own festive experiences.
Participation begins with visiting the website via mobile, snapping a selfie, and decorating it with New Year themed stickers and emojis. Users will receive a complimentary coupon, which can be used to redeem a treat for a friend or family member at any store situated across four London locations.
For redemption, patrons can choose between the Simit Sarayi stores set on Oxford Street, Piccadilly Circus, Southampton Row, and Villiers Street. Users can share a treat with up to five other either via Facebook Messenger, WhatApp, Twitter or email. Circle of Love runs until 15 January.
Simit Sarayi offers fresh simit and a variety of baked products at seven different locations in London and will continue its growth in the UK market across 2017.