Honest Beauty and Alba Get Real with #LetsBeHonest

Merging brand and consumer-generated content, the marque has launched a brand push celebrating stories inspired by feminine beauty Cosmetics brand, The Honest Company, founded by Hollywood's Jessica Alba,...

GroupM Dials Beyond Mobile with Yonder Takeover

The acquisition continues GroupM's growth focus in new markets and emphasis on developing solutions for clients on digital platforms   GroupM has added South Africa's specialised mobile marketing...

Michelin Drives the Holidays with Online Push

#KeepThanksMoving is aimed at encouraging the season’s revellers to share their appreciation for commercial drivers via social media Michelin North America has rolled out a holiday...

Fifty & Five and Worldmedia Collaborate to Tweak Interactive

The pair has entered into a partnership to integrate their specialised services as well as strengthen the core capabilities of both brands Global social media...

Eminem Puts Game Face On with Shady Wars

According to Gamezbo, Shady Wars by Shady Records unites music, image, and character in a manner that fits the rapper's brand Eminem and Shady Records have partnered with...

CyberLink Serves Good Taste with Photography Campaign

The campaign comprises a contest and the release of a collection of food photography tips and tricks from Instagram icon, Alexa Mehraban Consumer multimedia software company,...

Empire Goes Shopping with Digital Commerce Move

The effort marks a cross from on-screen to real-life to offer consumers apparel, accessories, and jewellery inspired by the show Twentieth Century Fox Consumer Products...

Yahoo Messenger Relaunches with Enhanced Capabilities

Built on a modern platform, the app makes sharing, unsending, and liking messages, photos, and animated GIFs hassle-free and quick Yahoo! has launched a new...

Britain Launches Home of Amazing Moments in America

The effort kicks off in January 2016 across New York and Los Angeles with a digital and print campaign leading the push Run by the...

Rimmel Begins Hunt for London Look with Rita Ora

Successful contestants will serve as online advocates responsible for expanding the brand’s footprint of the ‘London Look’ worldwide Coty-owned cosmetic behemoth, Rimmel London, has rolled...

Goodyear Launches 2016 with Social Media Campaign

The tyre giant is using a limited-time promotion to start 2016 off as a ‘good year’ for its consumers in the United States Goodyear has launched...

CSN Meets Frisco Fandom with Authentic Fanuary

The campaign’s first two spots premiere on 1 January 2016, with additional executions to be released throughout 2016 CSN Bay Area and CSN California, under...

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Coca-Cola Company announces partnership with The Ocean Cleanupvideo

Coca-Cola Company announces partnership with The Ocean Cleanup

The Coca-Cola partnership will implement cleanup systems, including the Dutch nonprofit’s solar-powered Interceptor, in 15 rivers by the end of 2022 The Coca-Cola Company and...
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