Kohler has debuted a digital campaign dubbed Dream in Kohler in India, which features a contest around dream bathrooms designs.
Kohler has launched its biggest online consumer campaign in India. Titled Dream in Kohler, the exercise is focused on making the bathroom the focal point of the home. Digital, print, television, and event elements have been introduced as part of the initiative to invite design entries from participants in the local market.
The push features a contest that allows consumers to share their ideas by creating a look or mood board through a dedicated website. A select few will have their respective dream styles brought to life. Contestants must enter submissions along with a name and short description, then share them across Facebook and Twitter.
The social media aspect is meant to help secure votes. To be decided by a carefully assembled jury, 20 winners will receive a voucher worth INR100,000 (approximately £1,200), which can be used to redeem products from any of the brand’s stores countrywide. Also, five will pick up bathroom makeovers from top architects.
They will be featured of television’s Times Now. “The careful curation and personalisation of objects are what makes a house a home. The campaign is focused on the bathroom. We invite you to create your dream look and we might just bring it to life for you,” said Salil Sadanandan, President of K&B Kohler.