Dodge has added to its Big Finish campaign platform with a seven-part social media series starring professional athlete, Bill Goldberg.
Dodge has unveiled Jolly Fast Man, a seven-part digital series. Chronicling the entire process of overhauling Santa’s sleigh dubbed the Redeye Express, the campaign will roll out across the automotive brand’s online and social media channels to include YouTube, Facebook, Twitter, and Instagram.
Scheduled to run during the month of December, the series features professional athlete and automobile aficionado, Bill Goldberg, as Santa and All Girls Garage host and car motoring enthusiast, Cristy Lee, as Mrs. Claus. The holiday push was developed in collaboration with creative agency, Doner.
The effort is an extension of the Upgrade commercial from the Big Finish campaign by Dodge. In the spot, Santa stares at his centuries-old sleigh and proclaims to his elves: It’s time for an upgrade!
The fresh compilation takes viewers behind the scenes of the rebuild to catch the facelift. View the Jolly Fast Man series here: