Björn Borg Fashion Game Becomes Viral Hit

Spreads Love in 176 Countries around the World Just in time for Valentine’s, online advergame First Person Lover has hit a sweet spot with the...

WPP’s Data Alliance and Facebook Partner Globally to Activate Data to...

Partnership across WPP operating companies including GroupM, Kantar Worldpanel and Wunderman's KBM Group is focused on collaboration, innovation and building data-driven solutions WPP's Data Alliance...

Is your Child the Next Face of GapKids or babyGap? Here’s...

Casting Call returns with public voting back by popular demand Is your child amazingly awesome, brave, curious, confident, carefree, eager, fearless, funny, loving, loud, proud,...

Swyft Media Emoji Keyboards Give Every Brand the Chance to Have...

Swyft Helps Brands Emotionally Connect with Millennials Across Mobile Messaging and Social Apps in a Way that is Shareable, Measurable and Fun. Swyft Media, a...

Avon Announces “Beauty for a Purpose”; New Brand Statement Reflects Commitment...

BeautyforaPurpose.com Launches as New Brand Publishing Site. Avon Products, Inc. (NYSE: AVP) has announced the launch of Beauty for a Purpose, a new global brand...

Coca-Cola Invites the World to Reach up and Support the Special...

All-star cast of artists with and without intellectual disabilities record unified song, “Reach Up,” to rally the globe to be a fan for Special...

American Advertising Federation (AAF) and Shocase Announce Social Media Partnership

Partnership brings exclusive benefits on the nation's first social network designed for marketing professionals to the AAF's 45,000 advertising members. Shocase, Marketing’s Professional Network, and...

Europcar launches #MyEuropcarRoadTrip in Partnership with Spotify

An international online competition to win a road trip across South East Asia Europcar, a leading European car rental company, is launching an innovative competition...

US brands need to get real and relevant to turn liking-lurkers...

Brands targeting US consumers need to be more relevant and authentic with their social media content to transform their reputation, according to new research...

Time Out & Booking.com to Inspire Spontaneous Travellers to Explore New...

Six-week, six-figure campaign spans the US and UK, and is Time Out's most integrated native campaign to date Time Out, the global multimedia recommendation platform,...

How Brands Are Reaching Out To Commuters During the London Tube...

London has been hit with the biggest Tube strike since 2002, with four main transport unions walking out yesterday evening. The strike is over a...

Cathay Pacific Launches Multi-Layered Digital and Online Campaign to Highlight Travel...

Together with Passion Passport and Shangri-La Hotels and Resorts, travellers are invited to explore China Cathay Pacific Airways USA today launched #MyChinaExperience, a multi-layered digital...

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Mercedes-Benz USA and Mattel tackle gender stereotypes in No Limits campaignvideo

Mercedes-Benz USA and Mattel tackle gender stereotypes in No Limits campaign

Mercedes-Benz and Mattel empower next generation of female leaders through STEM-focused initiative “That’s for boys, not for girls” – a social stigma Mercedes-Benz USA (MBUSA)...
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